Richard Pullar, Photographer, London

Description

This festive commercial food photography piece by Richard Pullar features a whimsical rocking horse crafted entirely from fresh food ingredients against a clean white background. The body of the horse is formed from a domed red apple slice adorned with a single star anise on top and green rosemary sprigs serving as the tail and mane. Four cinnamon sticks act as the legs, resting upon a curved red apple slice base that forms the rocker. Delicate snowflake graphics float above the horse, while a subtle ribbon illustration and the text Merry Christmas from Pret appear at the bottom of the frame. The lighting is bright and clean, casting soft reflections beneath the floating composition.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Macro

Industries

Fast Food

Event

New Year's Eve, Christmas

Color

Background

White Seamless

Context

Advertising Campaign