Savannah White, Fashion Editor/Stylist,

Description

This split-composition image for the Merrell SpeedARC campaign pairs a dynamic black-and-white outdoor action photograph with a sharp, detailed macro product shot of the sneaker. On the left, a man wearing a white windbreaker, light-colored trousers, and a backpack leans low in motion on an outdoor street. On the right, a close-up view highlights the textured black fabric, white sculpted sole, and orange accents of the Merrell SpeedARC footwear. The campaign was photographed by Julien Vallon with fashion styling by Savannah White.

Style

Horizontal, Commercial, Clean

Techniques

Macro, Natural light

Industries

Sportswear

Color

Context

Advertising Campaign