BrandEstée Lauder
ProjectSpring 24
Merman US, Production,
Associated creatives
Associated creatives
Tags
Description
This commercial spot features an African woman in various fashion settings to promote Estée Lauder. She wears a white dress, with ocean reflections behind her. The scene cuts to a photo studio with a peach backdrop and a blue sky ocean background, with the woman in a lime dress. Next she wears a dark red bustier top with an illuminated city street behind her. The woman smiles and looks confident in each scene. The overall mood is optimistic and empowering.