Mercedes Shapes 2022

Description

This commercial video for Mercedes titled Shapes explores the concept of aerodynamic efficiency by comparing natural streamlined forms to automotive design. The monochrome footage visualizes airflow and drag coefficients using animated wind tunnel lines streaming over a running cheetah, a swimming shark, and finally a sleek Mercedes automobile. The moody, high-contrast aesthetic emphasizes smooth curves and fluid motion across different subjects. Post production and visual effects were handled by Blacksmith with agency Merkley+Partners.