Javier Castán, Madrid

Description

This commercial campaign image created for Mercedes Benz in collaboration with designer Gustaf Westman presents a whimsical, dreamlike scene set in a manicured green park. Several diverse models are scattered across rolling lawns and gravel pathways, interacting with oversized, bulbous pink croquet mallets and balls. In the center, a custom pink car features whimsical sculptural modifications on its roof, blending automotive design with playful furniture aesthetics. The environment features neatly trimmed topiary hedges, rolling grassy hills, and a painted horizon under a bright sky with scattered clouds. Photographed by Javier Castán with fashion styling by Anita Szymczak, the composition employs a surrealist aesthetic with vibrant colour contrasts and clean lighting.

Style

Artistic, Lifestyle, Vertical, Warm, Minimalist

Techniques

3D render / CGI

Industries

Luxury Automotive

Color

Background

Garden

Context

Advertising Campaign