R/GA Americas, Agency / Creative,
Associated creatives
Tags
Description
This black-and-white video campaign titled This Is What We Do :30 for Memorial Sloan Kettering Cancer Center showcases intimate portraits of patients, doctors, and medical researchers. The piece highlights stories of survival and advanced clinical trials through candid close-up shots, home interiors, and professional medical settings. Produced by Easy Mondays with creative direction from R/GA Americas, the video captures emotional moments between patients and physicians using documentary-style cinematography.
Style
Documentary, Horizontal, Monochrome
Techniques
Analogue / film
Industries
Public Awareness
Context
Brand Film / Corporate Video