Memorial Sloan Kettering Cancer Center This Is What We Do | Katie :15 2026

About

This black and white video for Memorial Sloan Kettering Cancer Center titled This Is What We Do | Katie :15 presents an intimate portrait of a patient named Katie. The commercial moves from close-up facial shots to clinical settings with a medical professional and outdoor park scenes with her family. Created in collaboration with R/GA Americas and Easy Mondays, the piece uses emotional storytelling and monochrome cinematography to highlight personalized cancer treatment.