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Memorial Sloan Kettering Cancer Center
ProjectThis Is What We Do | Katie :15

Memorial Sloan Kettering Cancer Center This Is What We Do | Katie :15 2026

Associated creatives

R/GA Americas
R/GA AmericasAgency / Creative
Easy Mondays
Easy MondaysProduction

Tags

woman looking at camerawoman portraitpatient portraitface close up

Description

This black and white video for Memorial Sloan Kettering Cancer Center titled This Is What We Do | Katie :15 presents an intimate portrait of a patient named Katie. The commercial moves from close-up facial shots to clinical settings with a medical professional and outdoor park scenes with her family. Created in collaboration with R/GA Americas and Easy Mondays, the piece uses emotional storytelling and monochrome cinematography to highlight personalized cancer treatment.