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Brand
Memorial Sloan Kettering Cancer Center
ProjectThis Is What We Do :60

R/GA Americas, Agency / Creative,

Associated creatives

R/GA Americas
R/GA AmericasAgency / Creative
Easy Mondays
Easy MondaysProduction

Tags

black and white videocancer survivor portraitman playing pianoman playing piano indoorspiano playerwoman and childmother holding son

Description

This black and white brand film titled This Is What We Do for Memorial Sloan Kettering Cancer Center showcases intimate portraits of cancer survivors. Produced in collaboration with R/GA Americas and Easy Mondays, the video features emotive vignettes including a man playing piano and a mother holding her young son outdoors. The cinematic monochrome aesthetic highlights genuine expressions of resilience, captured with natural lighting and soft focus across domestic and park settings.

Style

Horizontal, Cinematic, Monochrome

Techniques

Analogue / film

Industries

Public Awareness

Background

Living Room

Context

Brand Film / Corporate Video