Memorial Sloan Kettering Cancer Center This Is What We Do :60 2026

About

This black and white brand film titled This Is What We Do for Memorial Sloan Kettering Cancer Center showcases intimate portraits of cancer survivors. Produced in collaboration with R/GA Americas and Easy Mondays, the video features emotive vignettes including a man playing piano and a mother holding her young son outdoors. The cinematic monochrome aesthetic highlights genuine expressions of resilience, captured with natural lighting and soft focus across domestic and park settings.