BrandMelissa
ProjectBrand Identity

Melissa Brand Identity 2017
Associated creatives
Tags
Description
This editorial image for the Melissa brand identity project by PORTO ROCHA features a model seated on a wooden bench against a rich brown backdrop, wearing an oversized brown coat, white turtleneck, and cut-out white platform shoes. The primary portrait print overlaps a secondary grey and orange promotional poster with bold typography spelling out feminist themes. The entire layout rests upon a deep blue solid background, creating a striking contrast of textures and colors. The composition is clean and art-directed, emphasizing modern footwear and graphic design elements.
Style
Editorial, Horizontal, Earthy, Clean
Industries
Luxury Fashion Houses
Color
Camel (50%)
Pure White (30%)
Jet Black (20%)
Background
Solid Colour
Context
Advertising Campaign, Editorial