Brand
ProjectBrand Identity

Play On Play, Graphic Design,
Associated creatives
Tags
Description
A person walks along a concrete sidewalk past a large outdoor poster installation featuring the vibrant brand identity for Melbourne Music Week 2021. The paste-up posters display a bold graphic design with purple and yellow panels, large typography, dates, and artist lineups. The composition captures the street-level urban integration of festival marketing materials in daylight. Josh Robenstone photographed the scene, highlighting the intersection of graphic design, public space, and event branding.