BrandHugo Boss
ProjectBe the Next

Hugo Boss Be the Next 2026
Associated creatives
Tags
Description
Talent Meghann Fahy poses for the Hugo Boss 'Be the Next' fashion campaign photographed by Mikael Jansson. She is wearing an off-white tailored sleeveless vest blazer paired with matching wide trousers and an elongated draped scarf around her neck. The composition is framed horizontally against a minimalist, pale backdrop defined by soft blue-grey ambient tones and sharp architectural diagonal shadows cast by hard direct lighting.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Hard Light
Industries
Luxury Fashion Houses
Color
Off-White (90%)
Background
White Seamless
Context
Advertising Campaign
