Brand
ProjectGel Cream Launch Campaign
Phoebe Wolfe, Director,
Associated creatives
Tags
Description
This close-up portrait captures a smiling woman applying a rich white gel cream across her face as part of the Mecca Cosmetica Gel Cream Launch Campaign. Her hand is gently pressed against her cheek, highlighting the glowing texture of the skincare product on her skin. Shot with a tight, intimate framing, the image emphasizes natural beauty and fresh skin. Soft lighting illuminates her features against a minimal background. Creative direction by Bruna Volpi with videography by Phoebe Wolfe.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Skincare
Background
White Seamless
Context
Advertising Campaign