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  • ·Xiao Wen Ju for McQueen Fall 2026 Ad Campaign
BrandMcQueen
ProjectFall 2026 Ad Campaign
Model Xiao Wen Ju wearing a black tailored coat seated on the floor beside a black leather McQueen handbag in black and white.

McQueen Fall 2026 Ad Campaign 2026

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
SJ Todd
SJ ToddArt Director
Glen Luchford
Glen LuchfordPhotographer
Glen Luchford
Glen LuchfordVideographer/Director
Karen Elson
Karen ElsonModels
Paloma Elsesser
Paloma ElsesserModels
Jacqui Hooper
Jacqui HooperModels
Xiao Wen
Xiao WenModels
Camille Bidault-Waddington
Camille Bidault-WaddingtonStylist
Anthony Turner
Anthony TurnerHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Julia Lange
Julia LangeCasting Director
Gideon Ponte
Gideon PonteSet Designer
Farago Projects
Farago ProjectsProduction

Tags

xiao wen juxiao weneast asian woman sittingeast asian womanwoman sitting on floorblack leather handbagblack leather tote bagblack handbagstructured black coatblack tailored jacket

Description

Fashion model Xiao Wen Ju reclines on a carpeted floor in a monochrome studio setting for the McQueen Fall 2026 advertising campaign photographed by Glen Luchford. She wears a sharply tailored black double-breasted coat featuring an exaggerated sculptural collar, paired with dark knee-high boots. In the foreground rests a structured black textured leather handbag adorned with a metallic heart padlock and chain detail. An ornate wooden vanity console table stands softly in the dimly lit background under directional studio lighting.

Style

Editorial, Square, Moody, Monochrome

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

Set-dressed

Context

Advertising Campaign