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  • ·McQueen Fall 2026 Campaign by Glen Luchford
BrandMcQueen
ProjectFall 2026 Ad Campaign
Two models posing by a column in a moody interior, one in a draped pale lavender gown and the other in a tailored dark grey suit.

McQueen Fall 2026 Ad Campaign 2026

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
SJ Todd
SJ ToddArt Director
Glen Luchford
Glen LuchfordPhotographer
Glen Luchford
Glen LuchfordVideographer/Director
Karen Elson
Karen ElsonModels
Paloma Elsesser
Paloma ElsesserModels
Jacqui Hooper
Jacqui HooperModels
Xiao Wen
Xiao WenModels
Camille Bidault-Waddington
Camille Bidault-WaddingtonStylist
Anthony Turner
Anthony TurnerHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Julia Lange
Julia LangeCasting Director
Gideon Ponte
Gideon PonteSet Designer
Farago Projects
Farago ProjectsProduction

Tags

two women posingtwo womenwomen posinglavender draped gownlavender gowndraped gowncharcoal tailored suitcharcoal suittailored suitkaren elson

Description

Two models pose in a dimly lit, atmospheric interior set for the McQueen Fall 2026 advertising campaign photographed by Glen Luchford and creative directed by Seán McGirr. The model on the left wears a floor-length draped gown in pale lavender while leaning against a large architectural pillar. Beside her, Karen Elson wears a sharply structured charcoal grey fitted suit paired with tall dark leather boots. The interior features cool directional lighting, a contemporary grey sofa, and minimalist decor under art direction by SJ Todd and set design by Gideon Ponte.

Style

Commercial, Square, Moody, Cool

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Mauve (50%)
Charcoal (40%)

Background

Set-dressed

Context

Advertising Campaign