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  • ·MCM From München to Mars Fall 2024 Campaign
BrandMCM
Project"From München to Mars" Fall 2024 Ad Campaign
East Asian model with wet-look hair wearing multiple MCM monogram bags and a tubular case against a plain neutral background.

Zelda Adams, Model,

Associated creatives

Katharina Korbjuhn
Katharina KorbjuhnCreative Director
Collier Schorr
Collier SchorrPhotographer
Matt Dillon
Matt DillonTalent
Zelda Adams
Zelda AdamsTalent
Steph Shiu
Steph ShiuTalent

Tags

east asian woman

Description

An East Asian woman with short, dark, slicked-back hair is captured in a studio portrait against a simple light grey background. She is the central subject of the MCM Fall 2024 campaign, wearing a tan-coloured tank top and matching shorts. The model is accessorized with an elaborate layering of multiple brown MCM monogram-printed bags, including a crossbody style, belt pouches, and a large, cylindrical carry case that she holds in her left hand. The lighting is bright and even, casting soft shadows that highlight the textures of the leather and the brand's signature pattern. The overall composition is minimalist, focusing entirely on the styling of the luxury travel gear.

Style

Editorial, Commercial

Techniques

Studio strobe

Industries

Luxury Fashion Houses