McDonald's The Year of the Rabbit 2023
About
A family gathers at a McDonald's restaurant to celebrate Lunar New Year, sharing food and drawing zodiac animals together. A young girl sketches at the table while adults enjoy a meal featuring iconic red packaging and fries. The scene transitions to a creative studio space where augmented reality technology brings a glowing tiger sculpture to life. The video captures the warmth of family traditions blended with modern creative storytelling.
Brand
Project
Keywords
Credits
Styles
Techniques
Industries
Background
Café
Context
TVC / TV Commercial