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McDonald's The Year of the Rabbit 2023

About

A family gathers at a McDonald's restaurant to celebrate Lunar New Year, sharing food and drawing zodiac animals together. A young girl sketches at the table while adults enjoy a meal featuring iconic red packaging and fries. The scene transitions to a creative studio space where augmented reality technology brings a glowing tiger sculpture to life. The video captures the warmth of family traditions blended with modern creative storytelling.

Brand

Project

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Industries

Background

Café

Context

TVC / TV Commercial