Leo Burnett UK, Agency / Creative,

Description

This commercial video for McDonald's project The Meal, created by agency Leo Burnett UK, opens in a television news studio with two female news anchors standing before digital screens. The broadcast monitor displays a McDonald's logo alongside headline text discussing changes to Happy Meals. The scene transitions through various illustrative and live-action segments highlighting family dining and children's experiences, maintaining a polished professional broadcast and commercial aesthetic.

Style

Horizontal, Cinematic, Clean, Polished

Industries

Fast Food

Color

Background

Office

Context

TVC / TV Commercial