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  • ·McDonald's Side Missions commercial by Leo Burnett UK
Brand
McDonald's
ProjectSide Missions

RED, PR,

Associated creatives

Leo Burnett UK
Leo Burnett UKAgency / Creative
Final Cut London
Final Cut LondonPost Production / VFX
The Harbor Picture Company (UK)
The Harbor Picture Company (UK)Post Production / VFX
The Harbor Picture Company (UK)
The Harbor Picture Company (UK)Music / Sound
OMD
OMDMedia
RED
REDPR
tms
tmsAgency / Creative
TMW
TMWAgency / Creative
SHARPA MUSIC
SHARPA MUSICMusic / Sound
Love Song
Love SongProduction

Tags

car driving on streetred carpeople in carsmartphone navigation mapbus interior passengerstwo women on busvideo game user interface overlaypeople dancing on streetgamer wearing headsetgaming monitor display

Description

This dynamic video commercial for McDonald's, titled Side Missions and created by Leo Burnett UK with production company Love Song, presents everyday scenarios through the lens of a video game. The fast-paced montage features individuals in cars, buses, and home settings engaging in playful side quests with on-screen game UI overlays and arcade elements. Post-production and visual effects are handled by Final Cut London and The Harbor Picture Company, accompanied by sound design from Sharpa Music. The video utilizes cinematic framing and live-action techniques blended with game graphics, capturing a playful and adventurous tone across various urban and suburban environments.

Style

Horizontal, Cinematic, playful

Techniques

VFX / visual effects

Industries

Fast Food

Color

Crimson (40%)
Jet Black (30%)
Light Grey (30%)

Background

Street

Context

TVC / TV Commercial