Brand
ProjectSelfie
McDonalds x Nike Selfie 2026
Associated creatives
Tags
Description
This video from the Selfie project by McDonalds x Nike captures a man recording a selfie outdoors alongside a Ronald McDonald statue. The footage features natural lighting and a lo-fi aesthetic against an earthy, natural landscape. The man wears a casual cap and sweatshirt, while the statue displays its signature red hair and colourful striped clothing. The video includes close-up shots of footwear on a dirt ground surface.
