Leo Burnett Italy, Agency / Creative,

Description

This commercial video for McDonald's MySelection 2025 Asiago DOP & Bacon campaign showcases close-ups of premium ingredients including sizzling beef patties, melting Asiago DOP cheese, and crispy bacon strips. The spot features a man enjoying a loaded burger inside a restaurant setting. Dynamic food shots are interspersed with polished lighting and clean product framing. The campaign was produced by 360FX with agency creative from Leo Burnett Italy.

Style

Horizontal, Commercial, Clean

Techniques

Slow motion

Industries

Fast Food

Color

Background

Café

Context

TVC / TV Commercial