Leo Burnett Italy, Agency / Creative,

Description

This commercial video for McDonald's showcases the MySelection 2025 Speck & Salsa Radicchio e Mela menu items. The sequence opens in a restaurant setting where a man in a dark shirt enthusiastically presents a burger, followed by dynamic macro shots of crispy chicken, sliced speck, apple halves, and fresh radicchio leaves against dark backgrounds. Created for the MySelection 2025 project with agency Leo Burnett Italy and production by 360FX, the video highlights food textures and ingredients with vibrant close-ups.

Style

Horizontal, Commercial, Clean

Industries

Fast Food

Color

Background

Bar

Context

TVC / TV Commercial