Leo Burnett, Dubai, Agency / Creative,

Description

This commercial video for the McDonalds Menuless project, created by Leo Burnett Dubai, captures various customers placing orders at a restaurant counter. The interior features contemporary styling with natural light filtering through large glass storefront windows. Different individuals step up to the counter to order items, interacting with staff members behind the register. Intermittent screens display graphic text overlays throughout the sequence. The overall tone is commercial and narrative-driven.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Fast Food

Color

Background

Retail Store

Context

TVC / TV Commercial