Leo Burnett Italy, Agency / Creative,

Description

This commercial video for McDonald's McCrunchy Chicken features dynamic product and live-action sequences produced by Leo Burnett Italy and 360FX. The spot opens with a young woman holding up a loaded chicken burger with lettuce and tomato in a restaurant setting, crossing her eyes playfully behind the sandwich. Subsequent macro cuts showcase the crispy chicken fillet, falling breadcrumbs, fresh lettuce, sliced tomatoes, and yogurt sauce against warm gradient and textured backgrounds. Animated graphic shapes and vibrant typography emphasize the extra crunchy texture of the new menu item throughout the sequence.

Style

Humorous, Horizontal, Commercial, Graphic

Industries

Fast Food

Color

Background

Café

Context

TVC / TV Commercial