Leo Burnett UK, Agency / Creative,

Description

This commercial video for McDonald's project The Makeshift Table was created by Leo Burnett UK with production by Academy Films. The scene is shot from a low angle down the aisle of a passenger train carriage, focusing on a man in a dark business suit and tie seated by the window. He unpacks a fast food meal from a paper bag, placing cartons and condiments on his lap and the seat beside him. The interior features rows of upholstered seats, overhead luggage racks, and warm ambient lighting mixed with natural light from the windows. The cinematic style captures a candid moment of travel and mealtime.

Style

Horizontal, Cinematic, Grainy

Industries

Fast Food

Color

Context

TVC / TV Commercial