Solab, Production,

Associated creatives

$TBWA\Paris$

TBWA\ParisAgency / Creative

SolabProduction

shelter.filmProduction Service

Description

This McDonald's commercial project titled Livraison a Domicile presents a surreal sequence of interior scenes where various individuals float mid-air or appear stuck flat against walls and curtains in domestic settings. Directed with a deadpan tone, the video features characters suspended horizontally and vertically across bedrooms, bathrooms, and hallways while expressing mild confusion or resignation. The cinematography employs warm, cinematic lighting and subdued color grading to enhance the dreamlike quality of the situations. Created by TBWA\Paris and Solab, the campaign visually explores themes of being stuck at home while awaiting delivery.

Style

Horizontal, Cinematic, Warm, Nostalgic

Industries

Fast Food

Context

TVC / TV Commercial