DDB Hong Kong, Agency / Creative,

Description

This commercial spot for McDonald’s Hong Kong, created by DDB Hong Kong, follows two men in branded white jumpsuits and red caps as they deliver and place Ronald McDonald benches at iconic locations across the city. The dynamic video cuts between urban street scenes, waterfront piers, ferry terminals, and interior delivery moments, capturing the workers transporting the iconic statue with lighthearted energy. Natural daylight and crisp outdoor lighting highlight the urban settings of Hong Kong, ranging from modern high-rises to historic colonial architecture. The lively pacing and humorous character interactions emphasize community engagement and the familiar branding of McDonald's.

Style

Horizontal, Commercial, Action, Warm

Techniques

Natural light

Industries

Fast Food

Color

Background

Street

Context

TVC / TV Commercial