McDonald’s Hong Kong
Ronald McDonald Benches
Brand
ProjectRonald McDonald Benches
Date
Jan 2025
Description
McDonald’s Hong Kong brings its iconic mascot to the streets in this new commercial spot created by DDB Hong Kong. The campaign follows two workers in branded jumpsuits as they install Ronald McDonald benches across various local landmarks. Shot in a live-action technique, the film captures the delivery process through busy ferry terminals, waterfronts, and urban centers. The execution utilizes natural light to emphasize the contrast between the city's modern architecture and historic colonial structures, maintaining a consistent, warm tone throughout the narrative.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Fast Food
Color
Pure White
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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