McDonald’s Hong Kong: Ronald McDonald Benches
Brand
Date
Jan 2025
Description
McDonald’s Hong Kong brings a sense of familiar character to the city’s streets in this spot from DDB Hong Kong. The film tracks the journey of two workers in branded jumpsuits as they install the iconic Ronald McDonald benches across various urban settings, from waterfront piers to historic colonial architecture. Utilizing live-action technique and natural light, the commercial captures the delivery process with a focus on community presence. The high-energy narrative leans into the physical interaction with the statues, emphasizing the brand’s footprint across both modern and traditional Hong Kong environments.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Color
Pure White
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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