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Brand
McDonald's
ProjectGolden Arches (Director's Cut)

McDonald's Golden Arches (Director's Cut) 2025

Associated creatives

TBWA Hunt Lascaris Johannesburg
TBWA Hunt Lascaris JohannesburgAgency / Creative
Darling Films - South Africa
Darling Films - South AfricaProduction
Mushroom Media
Mushroom MediaPost Production / VFX
Blake FX
Blake FXPost Production / VFX
OMD
OMDMedia
Tiger Fight
Tiger FightMusic / Sound

Tags

man looking upmanlooking upgroup of peoplepeople

Description

This commercial video for McDonald's titled Golden Arches features cinematic scenes with people waiting in public spaces and outdoor yards. A distinctive glowing golden beam of light illuminates individuals as they look upward, capturing a magical atmosphere. The production utilizes realistic lighting and muted color grading with vibrant golden highlights. Multiple actors are shown in varied settings including a booking hall and residential yard. The project was created by TBWA Hunt Lascaris Johannesburg and produced by Darling Films South Africa.