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Brand
McDonald's
ProjectFilet-O-Fish

READY10, PR,

Associated creatives

Leo UK
Leo UKAgency / Creative
OMD
OMDMedia
READY10
READY10PR
TMW
TMWAgency / Creative

Tags

mcdonalds filet o fishfilet o fishmcdonalds campaign videofacebook groupfast food advertisement

Description

This video advertisement for McDonald's highlights the Filet-O-Fish sandwich and a dedicated Facebook fan group established in 2012 in the UK. The visual presentation features computer window mock-ups, user-uploaded photos of the sandwich, and archival footage of fans sharing their love for the menu item. Graphic elements include blue backgrounds patterned with McDonald's logos and icons depicting social media notifications. The video captures a humorous and nostalgic look at niche internet communities surrounding fast food culture.

Style

Humorous, Horizontal, Commercial, Clean

Techniques

Motion Graphics

Industries

Fast Food

Context

Advertising Campaign, TVC / TV Commercial