Leo Burnett, Dubai, Agency / Creative,

Description

This animated video advertisement for McDonald's titled Exchange Rate features bold graphic illustrations and kinetic typography against vibrant yellow, black, and red backgrounds. The sequence humorously depicts animated hands reaching for and sharing fast food items such as fries, nuggets, and ice cream. Created by Leo Burnett Dubai, the commercial highlights playful scenarios of food trade and sharing. The dynamic motion graphics and crisp vector style maintain a clean, engaging aesthetic throughout.

Style

Horizontal, Commercial, Graphic

Techniques

Animation, Motion Graphics

Industries

Fast Food

Color

Background

Solid Colour

Context

TVC / TV Commercial