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McDonald's Canada
ProjectIt’s Not Just Value, It’s McValue :15 Breakfast

McDonald's Canada It’s Not Just Value, It’s McValue :15 Breakfast 2026

Associated creatives

Cossette
CossetteAgency / Creative
Circle Productions
Circle ProductionsProduction
Nimiopere
Nimiopere
Freefolk
FreefolkPost Production / VFX
Vapor Music
Vapor MusicMusic / Sound
Circonflex
CirconflexMusic / Sound
Music Rights Clearance
Music Rights ClearanceLicensing
Music Rights Clearance
Music Rights ClearanceAgency / Creative
OMD
OMDMedia
Weber Shandwick - Toronto
Weber Shandwick - TorontoPR

Tags

elderly woman in carelderly womanwoman in carvintage carbreakfast sandwichmcdonalds breakfast

Description

This commercial spot for McDonald's Canada, titled It's Not Just Value, It's McValue Breakfast, features a group of stylish elderly women riding in a vintage convertible and enjoying breakfast items. The video includes close-up shots of breakfast sandwiches, hash browns, and coffee, interspersed with colorful character moments. The visual style is vibrant and high-contrast, showcasing creative agency work by Cossette and production by Circle Productions.