Digitas Australia, Agency / Creative,

Description

A commercial video for McDonald's Australia titled Macca's Summer_Melting features three cold drinks displayed on a small wooden table outdoors. The selection includes a chocolate shake, a Toffee Nut Flavored Iced Latte, and a Frozen Fanta Raspberry. In the surrounding scene, women relax in red lounge chairs under yellow patio umbrellas in a sunny backyard setting. The natural lighting and relaxed atmosphere highlight refreshing summer beverage options.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Fast Food

Color

Background

Garden

Context

Advertising Campaign, TVC / TV Commercial