OMD Sydney, Media,

Description

This commercial for McDonald's Australia titled McSmart, created by agency DDB Sydney with production by Photoplay and post-production by Heckler, showcases various fans enjoying different meal combinations. The video features vibrant scenes including a woman in a fluffy pink dress inside a stylized pink grotto eating a sundae, a man in a green velvet jacket enjoying chicken nuggets in a limo, a group relaxing in a retro living room, and an artist painting a burger in a yellow studio. The fast-paced editing highlights different personality types and their favorite menu items.

Style

Horizontal, Commercial, Saturated, Warm

Industries

Fast Food

Color

Background

Set-dressed

Context

TVC / TV Commercial