Brand
ProjectMacca's Summer_Late Night
Scoundrel (Australia), Production,
Associated creatives
Tags
Description
A group of young friends in a red convertible collect their late-night fast food order from a brightly lit drive-thru window. The scene is captured at night with moody lighting, casting a cinematic red glow across the car and passengers. McDonald's Australia campaign titled Macca's Summer_Late Night.
Style
Horizontal, Cinematic, Neon, Golden Hour
Techniques
Low-key / chiaroscuro
Industries
Fast Food
Color
Crimson (60%)
Jet Black (40%)
Background
Service Station
Context
TVC / TV Commercial