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  • ·McDonald's Australia Macca's Summer Late Night drive-thru ad

Scoundrel (Australia), Production,

Associated creatives

Tags

Description

A group of young friends in a red convertible collect their late-night fast food order from a brightly lit drive-thru window. The scene is captured at night with moody lighting, casting a cinematic red glow across the car and passengers. McDonald's Australia campaign titled Macca's Summer_Late Night.

Style

Horizontal, Cinematic, Neon, Golden Hour

Techniques

Low-key / chiaroscuro

Industries

Fast Food

Color

Crimson (60%)
Jet Black (40%)

Background

Service Station

Context

TVC / TV Commercial