McCann Worldgroup, Agency / Creative,

Description

This is a cinematic montage of various people engaged in everyday activities. One scene shows an interior view of a barber shop where a man is cutting hair and a woman with a baby in a carrier looks at wigs on display. Another scene shows two women standing in a dark room. A man in a suit drives a car at night. People are eating in a restaurant. A woman looks at her phone. A man runs through a subway station. A child is walking in the rain with a parent. The color grading is moody and cool, with a focus on dark blues and grays. The shots are all medium close-up and wide shot.