McCann London, Agency / Creative,

Description

An elderly man wearing a turquoise uniform with a name tag, 'Norm,' is featured in this commercial for Xbox Game Pass. Initially, he’s shown attaching a cassette player to his belt, putting on headphones, and walking through a door with the words, 'This is how we play now.' He pushes a janitorial cart through a dark, concrete tunnel, eventually arriving at a large vault door which he opens. The man enters a spaceship control room, where he loses his balance and falls. The ad humorously portrays the man's transition from a janitor to an astronaut through a series of comical events.