McCann London, Agency / Creative,

Description

This video showcases Karl Hinett, a soldier, highlighting his service and resilience. It begins with a portrait of a young soldier, followed by an image of a soldier in a tank engulfed in flames. The video then shows the brutal aftermath of war, depicting severe burns on a hand. Transitioning to the Invictus Games, the video portrays soldiers engaged in indoor rowing, demonstrating strength and perseverance. A woman rower in a red uniform is captured celebrating with a raised fist, emphasizing the competitive spirit of the games.