M+C Saatchi UK, Agency / Creative,

Description

Rio Ferdinand, a former professional soccer player, is shown in a commercial for Coca-Cola Zero Sugar, promoting the Premier League "Beat the Icon" challenge. The scene takes place in a retro-style diner with black and white checkered floors, green tiled walls, and framed pictures. He's wearing a black jacket and white t-shirt and holding a red Coca-Cola can. The commercial includes shots of soccer players and game footage, along with social media content. The commercial features a split-screen with another personality to further promote the contest. The setting suggests a casual, urban environment with a nod to classic diner aesthetics.