Ian Griffiths, Designer,

Description

Edie Campbell features in the Max Mara Whitney Bag Campaign 2025, photographed by Oliver Hadlee Pearch with creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs. The imagery features fashion styling by Emmanuelle Alt, hair by Damien Boissinot, and makeup by Christelle Cocquet, with casting by Piergiorgio Del Moro. The scene captures an outdoor urban setting with natural lighting emphasizing the textured leather handbag and tailored outerwear.

Style

Vertical, Commercial, Warm, Polished

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Background

Street

Context

Advertising Campaign