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  • ·Max Mara SS 2025 Campaign Portrait by Craig McDean
Brand
Max Mara
ProjectMax Mara S/S 2025 Campaign
Model wearing a white coat over black outfit standing between architectural panels with Max Mara text

Magnus Berger, Creative Director,

Associated creatives

Ian Griffiths
Ian GriffithsDesigner
Magnus Berger
Magnus BergerCreative Director
Craig McDean
Craig McDeanPhotographer
Craig McDean
Craig McDeanDirector
Tonne Goodman
Tonne GoodmanFashion Editor/Stylist
Esther Langham
Esther LanghamHair Stylist
Mark Carrasquillo
Mark CarrasquilloMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Tyler Kohlhoff
Tyler KohlhoffDirector of Photography
Piers Hanmer
Piers HanmerSet Designer
Vika Evseeva
Vika EvseevaModel
Vittoria Ceretti
Vittoria CerettiModel

Tags

woman wearing white coatwhite coatmodel in white coatwoman posingmodel posing

Description

A striking fashion portrait from the Max Mara S/S 2025 campaign, photographed by Craig McDean with creative direction by Magnus Berger. The image features a model wearing a structured white coat over a black top and shorts, posing against tall, sculptural architectural panels. The scene is styled by Tonne Goodman, with hair by Esther Langham and makeup by Mark Carrasquillo. The Max Mara brand logo is prominently overlaid in white across the lower portion of the frame.

Style

Editorial, Vertical, Clean, Polished

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Set-dressed

Context

Advertising Campaign