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  • ·Max Mara Spring 2024 Campaign Backless Olive Midi Dress
BrandMax Mara
ProjectSpring 2024 Ad Campaign
Model wearing a backless olive midi dress with thin straps and a vent, standing in profile against a textured concrete wall.

Max Mara Spring 2024 Ad Campaign 2024

Associated creatives

Ian Griffiths
Ian GriffithsMax Mara Creative Director
Magnus Berger
Magnus BergerCreative Director
Craig McDean
Craig McDeanPhotographer and Film Director
Felice Nova Noordhoff
Felice Nova NoordhoffModels
He Cong
He CongModels
and Karolina Spakowski
and Karolina SpakowskiModels
Tonne Goodman
Tonne GoodmanStylist
Orlando Pita
Orlando PitaHair
Diane Kendal
Diane KendalMakeup
Megumi Yamamoto
Megumi YamamotoManicurist
Breuer building
Breuer buildingLocation

Tags

woman wearing backless dress

Description

A model is captured in a full-length shot, leaning against a textured, brutalist concrete wall. She is wearing a minimalist, olive-green midi-length dress featuring a dramatic backless design with thin crossover straps and a clean central vent. Her hair is pulled back into a simple, sleek bun, emphasizing the minimalist aesthetic of the garment. The lighting is diffused and soft, highlighting the matte, structured fabric of the dress against the rugged, coarse surface of the concrete background. She wears black, high-heeled strappy sandals, completing the refined, architectural look.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Luxury Fashion Houses