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  • ·Max Mara Spring 2024 Ad Campaign
BrandMax Mara
ProjectSpring 2024 Ad Campaign
Two models posing in tan outfits by a concrete wall; one wears a cable-knit sweater and shorts, the other a button-down shirt and trousers.

Max Mara Spring 2024 Ad Campaign 2024

Associated creatives

Ian Griffiths
Ian GriffithsMax Mara Creative Director
Magnus Berger
Magnus BergerCreative Director
Craig McDean
Craig McDeanPhotographer and Film Director
Felice Nova Noordhoff
Felice Nova NoordhoffModels
He Cong
He CongModels
and Karolina Spakowski
and Karolina SpakowskiModels
Tonne Goodman
Tonne GoodmanStylist
Orlando Pita
Orlando PitaHair
Diane Kendal
Diane KendalMakeup
Megumi Yamamoto
Megumi YamamotoManicurist
Breuer building
Breuer buildingLocation

Tags

Description

Two female models stand in a wide, well-lit indoor space with concrete walls and dark tiled flooring. The woman on the left wears a beige cable-knit sweater and matching knitted shorts, accessorized with a dark brown crossbody bag. The woman on the right wears a tan silk button-down shirt paired with tailored trousers featuring pocket details. Both women are wearing dark brown strappy high-heeled sandals. The overall composition is clean and minimalist, highlighting the monochromatic neutral color palette of the collection.

Style

Lifestyle, Editorial, Vertical

Techniques

Studio strobe, Natural light

Industries

Luxury Fashion Houses