Max Mara Icons 2025 2025

Description

Model Edie Campbell stands centrally on a sunny European city street for the Max Mara Icons 2025 campaign, styled by Emmanuelle Alt and photographed by Oliver Hadlee Pearch. She wears a voluminous brown fleece teddy coat layered over a dark brown turtleneck, with her hands tucked into the deep pockets. Blurred silhouettes of pedestrians move around her, accentuating her still, direct gaze toward the camera. In the background, ornate multi-story stone architecture rises under soft daylight.

Style

Vertical, Warm, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign