Giovanna Fucciolo, Makeup Artist,

Description

This portrait campaign image for Max Mara features a model posing dynamically against a concrete architectural backdrop with a slated shutter door. The subject wears a dark blue ribbed turtleneck sweater and matching skirt, paired with sleek black leather shoes. The composition uses a striking vertical framing with clean structural lines. Bold white typography displaying the brand name is overlaid centrally across the composition. The lighting is bright and even, highlighting the clean textures of the knitwear and architectural surfaces.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Residential Building

Context

Advertising Campaign