Brand
Poem,
Associated creatives
Tags
Description
Max Gawn presents a McCain campaign video supporting the Big Freeze and the fight against Motor Neurone Disease (MND). Wearing a light blue beanie and navy puffer jacket, he speaks directly to the camera outdoors before a supportive crowd holding yellow chip cartons. The video features natural daylight, casual winter apparel, and an outdoor sports ground setting, highlighting McCain chip trucks visiting Melbourne community rounds.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Navy (50%)
Sky Blue (30%)
Pure White (20%)
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
