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Model in red dress and fluffy red boa walking along a corridor for MAX&Co. Pre Collection S/S 2025

Amy Holt, Model,

Associated creatives

Tags

Description

This image for the MAX&Co. Pre Collection S/S 2025 campaign features a model captured walking down a softly lit corridor with a curved dark ceiling and pale walls. The subject wears a striking vibrant red gown complemented by a voluminous, textured red feather boa draped over her shoulders. The photography by Paolo Zerbini employs warm directional lighting that enhances the rich tones of the garments and creates distinct shadows along the architectural wall. Editorial styling by Lorenzo Posocco brings a polished, high-fashion aesthetic to the scene, complete with hair by Franco Argento and makeup by Karin Borromeo.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Scarlet (70%)
Chocolate (30%)

Background

Hallway

Context

Advertising Campaign