Brand
ProjectMavi Back To School 2024

Mathilde Henning,
Associated creatives
Tags
Description
Model Clément Laguardia leans against an off-white wall beside a tall green paneled doorway while holding an open book. He wears black rectangular eyeglasses, a light cream snap-button varsity jacket featuring embroidered text on the chest and striped ribbed cuffs, paired with a heather grey t-shirt and classic blue denim jeans. Soft ambient lighting illuminates the indoor architectural setting, captured in vertical framing for the Mavi Back To School 2024 campaign photographed by Mert Terliksiz.
Style
Vertical, Commercial, Warm, Clean
Techniques
Soft Light
Industries
High Street Fashion
Event
Back to School
Color
Cream (40%)
Denim (30%)
Medium Grey (20%)
Context
Advertising Campaign