Matthew Donaldson, Photographer, London

Description

A single scoop of pale green ice cream melts over the top of a crisp brown waffle cone, which is partially wrapped in a clean white paper napkin. Two distinct drops of the melting frozen dessert drip down the front of the wrapping. The composition is shot vertically against a plain, unbroken white background. Soft, even lighting eliminates harsh shadows, highlighting the smooth texture of the melting ice cream and the waffle pattern of the cone. The image was captured in London by photographer Matthew Donaldson.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

White Seamless

Context

E-commerce / Product