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Embossed oval typographic label reading Tube Chair Matre Est. 2023 Norway on a textured terracotta surface.

Matre Brand Identity 2025

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Description

This detail shot features an embossed oval label set against a textured terracotta-colored surface. The typography inside the oval reads TUBE CHAIR across the top, with MATRE EST. 2023 NORWAY positioned centrally, and DESIGNED BY SIGURD RESELL IN 1971 arched along the inner border. The lighting creates subtle shadows within the debossed lettering, highlighting the texture of the material.

Style

Horizontal, Commercial, Warm, Tactile

Techniques

Emboss & Deboss

Color

Rust (100%)

Background

Paper Texture

Context

Advertising Campaign, Website / Web