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Embossed oval typographic label reading Tube Chair Matre Est. 2023 Norway on a textured terracotta surface.

Matre Brand Identity 2025

About

This detail shot features an embossed oval label set against a textured terracotta-colored surface. The typography inside the oval reads TUBE CHAIR across the top, with MATRE EST. 2023 NORWAY positioned centrally, and DESIGNED BY SIGURD RESELL IN 1971 arched along the inner border. The lighting creates subtle shadows within the debossed lettering, highlighting the texture of the material.

Brand

Matre

Project

Matre Brand Identity 2025

Keywords

embossed typographic labeltypographic labelembossed labellabelbrand identitytypography

Credits

Bielke&Yang
Graphic Design and Strategy
Rolodex Studio
Brand Strategy and Creative Direction
Bielke&Yang
Web Design
Bielke&Yang
International Market Positioning and Communication
Bielke&Yang
Content Production

Styles

HorizontalCommercialWarmTactile

Techniques

Emboss & Deboss

Background

Paper Texture

Context

Advertising Campaign
Website / Web